Break down the cost
A perfume is of course not a product kit, the cost of which can be absolutely broken down. By breaking down the cost here is meant that say for instance, if you are trying to sell an attractive men’s cologne to a potential customer, explain to him the fact that men’s perfumes cost more. Also explain the reason why they are expensive. Any perfume that has a large concentration of perfume oil will be more expensive than those that have a lesser oil content. The higher the cost, the stronger will be the fragrance.
Break the monotony
Some customers use a brand for way too long to detach from it. This is your chance to give them something new. If they are used to a brand since a very long time, it is likely that they haven’t even tried a new fragrance on them. You can ask them to try something new because it is always easier to pitch to somebody who has been monotonous with their choice of fragrance. They might not even be aware of what they will end up liking because they are stuck to just one perfume.
The celebrity in your store
You don’t need to ask a celebrity to come to your store. This tip simply means that you should market the celebrity range of perfumes way more than any other brand of perfume. Likewise, designer perfumes also attract people a lot. For instance, a cool Versace perfume should be a good enough reason for people to land in your store or on your site. Whether they buy that one or another one is another story. When it comes to celebrities, Paris Hilton, for example, has so many followers across the globe. If you market her range of perfumes with all visibility, it is likely for more people to drop into your store or visit your site. This leads to more business and publicity.
The salesperson in you
If you want people to purchase from your store, make sure the ‘point of display’ marketing is done very well. The sales people you hire have to be professional in their approach and should know exactly the language required to lure customers. They should know what to offer to different customers and should be quick enough to create urgency by making people try the perfumes that they might need.
Deals, offers and discounts
One of the most important ways to market your perfumes or your store is to highlight offers and special discounts in every marketing campaign that you execute. Who doesn't love freebies? Giving out freebies is definitely likely to increase sales of fragrances in your store. Putting up discounts that are not to be found anywhere else will also make your store the most desirable one. If people are getting the same perfumes at a lower cost in your store than any other, they wouldn't look anywhere else.
These few tips, if followed, can make a huge difference to the footfall in your store or the visits and sales on your online store. Fragrances are many but the masters of selling one, very few.
Original Source : http://goarticles.com/article/Tips-for-Marketing-Men-s-Cologne-Or-Other-Perfume-Types/9340257/